How should you tailor your CV to each role you apply for?


When you’re applying for multiple different jobs the most efficient approach might seem to be to use the same CV for all. However, while you will certainly be able to make more applications this way, the quality of those applications will not be particularly high. Why? Well because a CV tailored to the role in question is like a homing beacon to the right candidate. However, if you’re sending the same CV that you’ve sent for every other job, then you might as well use a blank page.


How to tailor your CV effectively every time

1. Read the job advert very carefully.

How do the requirements in it match up with what’s in your CV? If you’re applying for similar roles in one sector, then basic skills and experience might be the same across the board. However, the clues about valued extras, such as additional training, management expertise or attitude will differ from company to company. It’s with these that you should tailor your CV to make it stand out, from your additional interests through to your list of work experience. Make sure that your CV mirrors back the requirements in the job advert to help guarantee you get to the next stage.

2. Work out what each employer prioritises.

One business may be more focused on your practical, hands-on experience; another may be looking for academic qualifications. For others, it could be someone who will fit with a work culture, as illustrated by what you do when you’re not at work. In order to work this out ask the recruitment consultant, go online and study the website, re-read the job advert and look at the business’ social media. Make a list of what you believe are this employer’s top five priorities for a candidate for the role. Then, tailor the skills and experience you have to demonstrate why you’re the right person for the job.

3. Change your personal statement every time.

A short personal statement at the top of a CV can be a great introduction to the profile to follow. It’s also a straightforward way to personalise every CV and make the content relevant to the person reading it. You might want to mention why you’re applying, one key skill that makes you perfect for the job and a brief introduction to you as a candidate. Just make sure you keep the statement to three lines.

4. Delete irrelevant examples.

If you’re including examples of skills, experience, projects, activities or outcomes, then amend or delete these each time to make sure they’re relevant. Not only will you avoid providing off-putting information that will make you look like a lazy candidate but you’ll be strengthening your case to get the interview with every line that is read.